But to briefly summarize the pertinent points, Spotify ( MUSIC ) and Apple Music ( AAPL ) seemed to be somewhat less focused on country music than its size and popularity would tend to suggest.Ĭountry is one of the most popular genres along with hip-hop and pop. I recommend it as a good read for any investor with a stake in one of the digital music services. The article is an extended, in-depth examination of the state of country music in the industry today. In addition to the usual talk about Pandora's unparalleled Music Genome Project, the article pointed to one other potential hidden advantage for Pandora as it prepared to launch its Premium service: country music. I was first driven to follow Pandora's efforts in the country music space by a very insightful article at publication The Verge. ![]() Where I Got The Ideaįull disclosure, like most ideas this one is less than completely original on my part. Pandora has launched a new marketing push for country music lovers. I recently read what I consider to be a small, but positive, sign for the company: Perhaps it's just a function of that frustration that leads me to place any real emphasis on what must seem to the reader a small matter, but just hear me out. ![]() While I am not ready to throw in the towel on the company - it remains the only major free radio service with a viable advertising platform to cover content costs - the company's inability to execute has certainly been frustrating. I have been bullish on Pandora for some time, and there is no getting around the fact that it is considerably lower now than it was when I first suggested investing in it. Like most companies it attracts a mix of positive and negative commentary, but with a management shakeup, asset divestitures, and only a small start to its new Premium on-demand offering, the balance has definitely shifted to the latter recently. As it prepares to report earnings on November 2nd, Pandora ( NYSE: P) is widely expected to report another substantial loss as it is, apparently, left further and further behind by competitors.
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